Solutions + Services

Less stress, more success

Everything you need to breathe life into your buisness

The prospect of creating a brand, shouldn’t be so daunting that it puts you off launching or levelling-up. It should be an exciting process of discovery, clarity and growth!

Imagine having a business which attracts the community and customers you want, that you can talk about confidently and that you understand so well that you can make decisions effortlessly.

Holistic Branding provides the deep dive 'mind, body and spirit' approach you need to elevate your brand AND have the tools and confidence to drive it forward!

SOLUTIONS

CORE + CONSISTENCY + community

Holistic Branding

CORE

Core is getting the essentials right.
Crafting a brand strategy which will give you confidence in your decision making and save you time and resources by keeping you on track. It is your guidebook to who you are, who your customer is and 'who' your brand is. It will impact and shape all aspects of your business, and is the most powerful piece of kit.

CONSISTENCY

Consistency comes from having a clear understanding of your brand.
Only then can you create an identity - 'look' - that's effective and meaningful, attracting your ideal customer, giving you the confidence to show up for your business and have room to grow while remaining authentic. You'll get all the design services you need to make sure your brand is undeniably you.

COMMUNITY

Community is all about connecting authentically.
Using what you learn at the CORE level, you will have a deep understanding of your customers & community, how to find them, how to communicate with them and how to serve them. Now you will have content strategy in place will have you confidently creating content and meaningful messaging which is compelling and converts.

Solutions

Want to know what you'll be doing?

People Make Brands offers a number of services - listed below - to deliver a stand-out brand.

To get you started, the three solutions shown all take into account The Founding Formula but provide you different levels of commitment, depending on where you are in your journey.

And, if you’re not sure what you need, just get in touch.

We can have a chat and work out a package of services that would suit you best - from a stand alone strategy workshop to content creation kickstarter!

Solution 1

The basic tools to get you off the ground.

Discovery Meeting
Brand Strategy Workshop
Complete Brand Identity
Content & Connecting Workbook

Investment from £2,800

Enrol

Solution 2

You’ll be ready to hit the ground running and take the reigns.

Discovery Meeting
Brand Strategy Workshop
Complete Brand Identity
Collateral Design**
Content & Connecting Workbook

Investment from £3,500

Enrol

Solution 3

It’s now or never! You’re ready to make this happen and you want it done right!

Discovery Meeting
Brand Strategy Workshop
Complete Brand Identity
Collateral Design**
Website Build***
Content & Connecting Workbook
Social Media Kickstart
- Your first 12 posts

Investment from £6,500

Enrol

There are a limited number of businesses that can be on-boarded each month - in order to ensure your goals are met - so book in your Discovery Call to get the ball rolling!

*beyond the outlined allocation, services will be charged at an hourly rate ** two items of collateral eg. business cards, a packaging template, signage, design based on guidelines, additional items can be provided upon quotation ***content creation can be quoted upon request, hosting and domain charges vary and are additional. See Web Design in 'Services' below for details.

CONTACT

Services

Discovery

Everyone starts with a free discovery call. This is where we really get to know each other, to see what your needs are and what the best course of action is. We will discuss what stage your business is at {even if it’s still the seed of an idea!}, where you would like to be and how we can get you there.

Brand Strategy

Branding is so much more than a logo! Your branding is like the architects plans for building your business - it will guide and inform everything from your marketing to your partnerships. Without it, you undoubtedly won’t be reaching your full potential and will be making running, and growing your business much harder than it should be!

This is a 6 hour, 1:1 workshop, taken over three days; it’s intense and it’s thorough! By the end you will have incredible understanding and connection with your business and see clearly how to move it forward, it is invaluable and a non-negotiable.

At the end of each of the 9 exercises you will have statements and clarity on:

Who You Are - including Brand Purpose, Value and Vision
Who They Are - including Target Market Analysis, USPs and Marketing Goals
Who 'It' Is - including Brand Archetype, Personality and Tone-of-Voice

Brand Identity

This is when your vision starts to come to life! All that’s been learnt through building your strategy, can now be put to work creating tangible goods.

To begin with, you will be provided with three options; including logos and their variations, colour palettes, fonts as well as examples in situ - to help you visualise your identity at work {plus an allowance of up to 4 hours* of amends}. Then with your new brand guidelines your identity can be applied to a range of collateral which you need to get started, and which you’ll have figured out in the strategy workshop.

Social Media Strategy

This doesn’t need to be a huge part of your business or take up all your time, IF you have the right knowledge!

Using the Content & Connecting Workbook you will learn how to use your brand strategy to elevate your messaging, along with the techniques content creators use to effortlessly create content, and start making connections that are meaningful - ditching the 'ick' of going public and instead looking at how the focus should be on ‘serving’, instead of ‘selling to’, your audience; taking away the anxiety and upping the authenticity.

I can help you set up your Instagram & Facebook accounts following best practice, plan up to 20 of your first posts, give you a whole raft of content ideas as well as pillars to help take the effort out of planning your posting.

Web Design

Not everyone will be ready to launch with a website, but those who are can get a four page site (home, about, services, contact) as part of the packages or a quote for something bespoke.

Your site will be built and include; domain connection, SSL security certificate, SEO, GDPR compliance, Google Analytics set up and Installation of FB PIXEL if you use FB ads.

All sites will have a user-friendly content management system (CMS) - that means you should be able to make changes and updates yourself. But don’t worry, as with all the services you are not left alone! You will be given support to learn how to use the CMS and can reach out for additional guidance at any time.

And if you feel you might need the extra design, social media or coaching support - so you’re not left high and dry - ongoing services are available.*

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